Printings inks serve to circulate information and are used in nearly all products surrounding us in our day-to-day lives. A quick glance suffices: a calendar on the wall, the newspaper on the table, a packet of biscuits, a catalog of goods or the wallpaper itself – all products have been printed in order to color and decorate them or to provide us with information regarding the content. The importance of printing inks greatly exceeds the revenues of more than US$20 billion that was generated in this segment in 2011. From publication to package printing Development in modern information technology results in changes that producers and traders of printing inks have to adapt to. The major challenge is posed by the increasing popularity of electronic media – newspapers and books are read on e-readers, information and correspondence are exchanged via the internet.