Emerging economies are nations comprising of the world’s major potential markets which include global brands and innovation. They are showing quick economic growth due to industrialization, market growth, liberalization of investments and trade policy reforms. They have rich market opportunities and high demand for both consumer and industrial products and services. Emerging economies include, the combined economies of Brazil, Russia, India and China (BRICs) appear likely to become the largest global economic group by the middle of this century. (Cheng, Gutierrez, Mahajan, Shachmurove, and Shahrokhi, 2007) Read More
Impact of Facebook on Youth
Facebook is nothing more than an agent to communication, and yet, it is so much more than that. At a fleeting look, a user can learn everything from what gender a Facebook member is, to what religion they believe in, what school they attend, and their likes and dislikes, all with the click of a mouse. A huge population of students uses Facebook to keep in touch with friends, share photographs and videos and post regular updates of their movements and thoughts. Read More
Digital Marketing
Digital Marketing is the promoting of products and services using digital distribution channels which include television, internet, mobile phones, SMS and digital outdoor. It does not limit itself just to the Internet. This practice of promotion reaches the consumers in a personal, timely and cost-effective manner. Digital marketing can reach people more than Internet marketing.
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Call Center
Recently many organizations decided to move some part of their organization abroad. The most universal example is call centers. It plays a key role in the service industries. There has been an enormous increase in the number of large organizations entering India. The demand for call centers has become very popular among customers. For example, according to Forsyth, 2004 10 million consumers use telephone banking in Britain. As a result of such developments, over the past few years, call centers represent a new form of work and have been gaining academic attention. Read More
Role of Managers
The role of managers is complex and stressful, demanding long hours and commitment to the organization. A manager is a middle person between the top management level and employees. Managers are building blocks of the organization. A manager performs five basic functions – Planning, organizing, staffing, directing and controlling. Read More